Brand DNA/mission statement

Quality, engineering and design are deeply embedded in our DNA. Honest communication with our cleints and a mission to constantly improve our products and promise our customers the best riding experience.

About me.

I grew up in a small village in the 80´s in South Africa. The only way to get out of the valley as a kid was with a bicycle. My friends lived over the pass and about 100km throught the semi desert. The next KFC was 27km away. For myself and my mates a fast road bike was our first sense of freedom.Things changed for me almost instantaneously as a friend passed on a 1987 ESPN video of the Steven Roach and Pedro Delgado battle at the Tour de France. On stage 19 to La Plange Roach was dropped a minute down on Delgado. In a epic fight to retain the yellow jersey. Roach changed gears to the big blade and sprinted up the mountain top finish. Closing the gap to a couple of seconds. This supernatural display of will and strength, left me at awe. I wanted to race bikes, no matter what. At age 13 my folks decided to move to Germany, from sunny south Africa. Things took a turn for the worst as I was hit by a car